Shift your brand from self-centered to self-aware
(a.k.a. brand foundation).
Communicate your value simply, clearly, and consistently
(a.k.a. core message framework).
Scan your environment and find what makes you stand out
(a.k.a. brand positioning).
Make your ideal customer the hero of your brand story
(a.k.a. storytelling framework).
Resonate with your ideal customers on a human level
(a.k.a. brand persona).
