It takes brain power to be their no-brainer choice

Find meaning

Shift your brand from self-centered to self-aware

(a.k.a. brand foundation).

Adopt a mantra

Communicate your value simply, clearly, and consistently

(a.k.a. core message framework).

Get perspective

Scan your environment and find what makes you stand out

(a.k.a. brand positioning).

Whisk them away

Make your ideal customer the hero of your brand story

(a.k.a. storytelling framework).

Tune up

Resonate with your ideal customers on a human level

(a.k.a. brand persona).

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